The Concept: To create a weekend event in collaboration with Prada and Ballroom Marfa to celebrate the 15 year anniversary of the iconic art installation Prada Marfa located in Marfa, Texas. The weekend is meant to provide an authentic Marfa experience for special guests of the brand as well as unveil a new modern but temporary Prada Marfa pop-up space that highlights a limited edition one-of-a-kind capsule collection.
The Concept: With the obsession with sneakers and sneaker culture at an all time high, this window display was created to abstractly display the unique designs of a rising sneaker designer. This window embodies the connection between sneakers and the packaging they are concealed and delivered in by contrasting modern sneaker design and culture with traditional packaging materials like packing peanuts and cardboard shipping tubes.
THE FINAL PRODUCT
The Concept: To create a full magazine issue with the theme, “Avant Garde Realism.” The creation of Engelsk magazine drew original inspiration from the Danish fashion magazine, Dansk. As Editor-in-Chief of the project I was tasked with making sure the creative vision for the project was being executed in every step of the process along the way. Below is just a taste of the magazine where I pulled some of my favorite articles and spreads that capture some of the work created for this project.
The Concept: To create a new strategic initiative for Everlane that will seamlessly connect the brand’s online and in-store transparency and sustainability initiatives. This will be achieved by launching an app featuring VR technology, opening a new store location in a unique market, and creating unique but on brand marketing initiatives using social media.
The Concept: To select a retailer to plan and design an international pop-up shop in a location where that retailer does not already have a physical presence. These are the key concepts and deliverables from the original project.
The Concept: While studying abroad in Lacoste France, I took a course titled "Travel Portfolio" where every week we traveled to a different neighboring town for the day and were tasked to create a fine art project of our choice based on the inspiration we drew from that town. Each town or village we visited was unique in both look and feel, and I used the unique aspects of each location to create a color and texture analysis trend journal. To create the texture and color analysis I collaged natural elements from each location with magazine images and then pulled my inspiration for the journal contents from those images.